Deja Brew is a self-initiated branding project that originated from the concept of creating a real-life coffee shop. While the shop itself hasn’t come to fruition, this project became a valuable opportunity to practice and refine my branding and technical skills. With the motivation of building a brand from scratch, I focused on developing a strong visual identity that would stand out in a competitive field.
This project required a balance of creativity and critical thinking. I researched real-world examples of successful coffee shop branding to gain insights into industry standards, while ensuring Deja Brew’s identity had a unique, memorable character.
The Deja Brew project gave me hands-on experience in creating a holistic brand identity. It also helped me sharpen my ability to think strategically about how design decisions impact real-world business needs, while pushing my creative boundaries to design a brand that stands out in a crowded market.
Key Components
- Logo Design: The logo is a blend of modern typography and coffee-related imagery, designed to evoke a warm, welcoming feel while maintaining a clean and professional look.
- Brand Elements: In addition to the logo, I created a set of cohesive brand elements, including a color palette, typography guidelines, and graphic motifs that could be used across various platforms—from signage to packaging to digital media.
- Brand Strategy: I developed a brand strategy that focuses on Deja Brew's core values: quality, community, and sustainability. These values are reflected in the visual design and overall tone of the brand.
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When starting with this project, I had no experience with the creation of branding assets for a brand. Creating mockups to visualize the branding designs was yet another challenge along the way.
In order to understand the basics of branding, I followed a few videos and tutorials online talking about the basics of this type of design. This helped me realize what to keep in mind when designing the assets and making changes where necessary.