The process began by creating a cohesive visual identity that could represent Dart Studio’s creative vision. This included the design of the logo, color palette, typography, and overall aesthetic guidelines. Every element of the brand was intentionally crafted to reflect the studio’s modern, artistic, and experimental nature.
Dart is a wordplay consisting of the words “digital art”. Furthermore, the word “dart” brings the idea of movement, going forward, towards a direction, representing something sharp, direct, free, and directed in a line at the same time stable, yet fragile. The first sketches included bright colors, using organic shapes that represent the basic shapes used in art and design.
